Recent News & Press Coverage
Stay informed with official news and updates from The ASCII Group. This section features company announcements, strategic initiatives, and industry coverage that reflect our continued commitment to the MSP community and the broader IT channel.
The ASCII Group Appoints Ted Roller as Chief Community Officer
Washington, D.C.– January 14, 2026 – The ASCII Group, North America’s original and vendor-neutral community for Managed Service Providers (MSPs), is pleased to announce the appointment of Ted Roller as Chief Community Officer, a newly created executive role focused on strengthening member engagement and expanding ASCII’s community across the United States and Canada.
In this role, Roller will lead initiatives designed to deepen member connection and engagement, working closely with MSPs to help shape the future of the ASCII community. His focus will be on ensuring ASCII continues to reflect the real-world needs of MSP business owners and remains a trusted resource for peer insight and collaboration.
Roller brings more than 25 years of experience in the IT channel, with a career spanning MSP ownership and senior channel leadership roles. Earlier in his career, he owned and operated an MSP that was recognized locally as one of the Fast 50 fastest-growing companies, providing firsthand experience with the operational and strategic realities MSPs face.
He has since held senior channel leadership positions at LogMeIn, Intronis, Mailprotector, CloudRadial, Zomentum, and FlexPoint, where he helped build partner programs, strengthen community engagement, and support growth through indirect sales models. In addition, Roller has contributed to industry education as faculty for CompTIA and has been recognized by organizations including MSPmentor, The Channel Company, and SMB Nation.
“Ted’s background as both an MSP owner and a channel executive makes him uniquely qualified to lead our community efforts,” said Jerry Koutavas, CEO of The ASCII Group. “His role will be instrumental in strengthening member engagement and expanding ASCII’s reach as we continue to support MSPs across North America.”
“ASCII has always represented something different in this industry,” said Roller. “It is a community built on trust, openness, and shared experience. I’m honored to join the team and look forward to helping shape the next chapter of member engagement and community leadership.”
About The ASCII Group, Inc.
The ASCII Group is the premier community of North American MSPs, MSSPs and Solution Providers. The Group has members located throughout the U.S. and Canada, and membership encompasses everyone from credentialed MSPs serving the SMB community to multi-location solution providers with a national and international reach. Founded in 1984, ASCII provides services to members including leveraged purchasing programs, education and training, marketing assistance, extensive peer interaction and more. ASCII works with a vibrant ecosystem of leading and major technology vendors that complement the ASCII community and support the mission of helping MSPs to grow their businesses. For more information, please visit www.ascii.com.
Press Contact
Jessica Turner
Senior Digital Engagement Manager
Tel: 800-394-2724
Email: jturner@ascii.com
Web: www.ascii.com
ASCII Resident Expert Article: Leveraging Customer Assessments for Better Sales, Channel Insider, June 3, 2011, by Mike Semel
Customer assessment projects not only provide revenue themselves, but they often lead to managed services recurring revenue and projects. Here’s how to leverage these business-building tools.
Read More….
http://www.channelinsider.com/c/a/Commentary/Leveraging-Customer-Assessments-for-Better-Sales-208319/
ASCII Resident Expert Article: Breaking into EHR if You Don't Know How to Start, Channel Insider, May 5, 2011, by Jessica Schroder
Healthcare presents a tremendous opportunity for IT solution providers, but how do you get started if you aren’t already working in that market?
Read More….
http://www.channelinsider.com/c/a/Commentary/Breaking-into-EHR-If-You-Dont-Know-How-to-Start-556210/
ASCII Resident Expert Article: Meeting Sales Quotas Before Time Runs Out, Channel Insider, May 20, 2011, by Ken Thoreson
Most sales teams have until the end of June to reach their quarterly sales objectives. What is your team doing to exceed your goals?
Read More….
http://www.channelinsider.com/c/a/Commentary/Meeting-Sales-Quotas-Before-Time-Runs-Out-669317/
ASCII Resident Expert Article: The Right Way to Get Found By Customers Who Search, Channel Insider, May 12, 2011, by Alan D. Weinberger
How can you stand out from the crowd that shows up every time a customer does a Google search for a solution provider? Maybe it’s time to look at what a vertical search engine can do for your company. Read More….
As CompTIA A+ Certification Program Honored, Jean Alexander Takes A Bow, Business Solution Magazine, May 12, 2011, by Gennifer Biggs
If you’ve ever been to a CompTIA event or an ASCII Group gathering, the chances are good that you’ve met the maven of networking, Jean Alexander. Alexander had a chance to take a bow when the team behind the popular CompTIA A+ certification program received industry recognition in April as members of the original A+ team were inducted into the IT Channel Wing of the IT Hall of Fame.
Read More….
ASCII Resident Expert Article: Connecting The Dots for Your Business Success, Channel Insider, May 5, 2011, by The ASCII Group and Jessica Davis
Looking for networking opportunities, peer input, help with a certain vertical or technology specialty? Look no further than your own backyard.
Read More….
http://www.channelinsider.com/c/a/Commentary/Connecting-The-Dots-for-Your-Business-Success-529049/
City by City, ASCII Success Summit Scores Big, Channelpro by Michael Siggins
The folks at ASCII continue to roll across the United States offering training and networking opportunities for SMB-focused channel pros…
read more: http://www.channelprosmb.com/article/24205/City-by-City-ASCII-Success-Summits-Score-Big/
ASCII Success Summits, D.C.: ASCII Members Chose Vendor Favorites
The ASCII members voted on their favorite vendors from the D.C. Success Summit and the winners are…..
Business Solutions Magazine, April 29, 2011, by Gennifer Biggs read more: http://bsminfo.com/article.mvc/ASCII-Success-Summits-DC-Vendor-winners-0001
ASCII Success Summits, D.C.: Do You Really Know ASCII?, Business Solutions Magazine, April 29, 2010, by Gennifer Biggs
Nearly 150 ASCII members and guest visitors learned more about what the ASCII Group’s offering entail when executive director Jerry Koutavas kicked off the D.C. Success Summit on Thursday, April 28. Koutavas began by reminding all attendees about the goal of the six success summits ASCII hosts across the country over the span of a year:
“We want to pull you away from your business for a day, sit you down, and make you think about what you could be doing better to improve the performance of your business.”
Read More….
http://bsminfo.com/article.mvc/ASCII-Success-Summits-Do-You-Know-ASCII-0001
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