Recent News & Press Coverage
Stay informed with official news and updates from The ASCII Group. This section features company announcements, strategic initiatives, and industry coverage that reflect our continued commitment to the MSP community and the broader IT channel.
The ASCII Group Appoints Ted Roller as Chief Community Officer
Washington, D.C.– January 14, 2026 – The ASCII Group, North America’s original and vendor-neutral community for Managed Service Providers (MSPs), is pleased to announce the appointment of Ted Roller as Chief Community Officer, a newly created executive role focused on strengthening member engagement and expanding ASCII’s community across the United States and Canada.
In this role, Roller will lead initiatives designed to deepen member connection and engagement, working closely with MSPs to help shape the future of the ASCII community. His focus will be on ensuring ASCII continues to reflect the real-world needs of MSP business owners and remains a trusted resource for peer insight and collaboration.
Roller brings more than 25 years of experience in the IT channel, with a career spanning MSP ownership and senior channel leadership roles. Earlier in his career, he owned and operated an MSP that was recognized locally as one of the Fast 50 fastest-growing companies, providing firsthand experience with the operational and strategic realities MSPs face.
He has since held senior channel leadership positions at LogMeIn, Intronis, Mailprotector, CloudRadial, Zomentum, and FlexPoint, where he helped build partner programs, strengthen community engagement, and support growth through indirect sales models. In addition, Roller has contributed to industry education as faculty for CompTIA and has been recognized by organizations including MSPmentor, The Channel Company, and SMB Nation.
“Ted’s background as both an MSP owner and a channel executive makes him uniquely qualified to lead our community efforts,” said Jerry Koutavas, CEO of The ASCII Group. “His role will be instrumental in strengthening member engagement and expanding ASCII’s reach as we continue to support MSPs across North America.”
“ASCII has always represented something different in this industry,” said Roller. “It is a community built on trust, openness, and shared experience. I’m honored to join the team and look forward to helping shape the next chapter of member engagement and community leadership.”
About The ASCII Group, Inc.
The ASCII Group is the premier community of North American MSPs, MSSPs and Solution Providers. The Group has members located throughout the U.S. and Canada, and membership encompasses everyone from credentialed MSPs serving the SMB community to multi-location solution providers with a national and international reach. Founded in 1984, ASCII provides services to members including leveraged purchasing programs, education and training, marketing assistance, extensive peer interaction and more. ASCII works with a vibrant ecosystem of leading and major technology vendors that complement the ASCII community and support the mission of helping MSPs to grow their businesses. For more information, please visit www.ascii.com.
Press Contact
Jessica Turner
Senior Digital Engagement Manager
Tel: 800-394-2724
Email: jturner@ascii.com
Web: www.ascii.com
ASCII Success Summit: Execs Offer Tips on the Cloud, Marketing, and Sales
Channelpro, September 23, 2011, by Elaine J. Hom
ASCII executives advise on delivering from the cloud and boosting sales and marketing teams.
VARs and MSPs: You May Think We're Geeky, but We're Not Anti-Social
Channelpro, August 10, 2011, by Geoffrey Oldmixon
Why channel pros are increasingly using trade organization events to network with peers – and how you can be more social too.
Read More….
http://www.channelprosmb.com/article/25426/VARs-and-MSPs-ldquo-You-May-Think-We-re-Geeky-but-We-re-Not-Anti-Social-rdquo/?highlight=ascii+group
ASCII Resident Expert Article: How to Vet Potential Cloud Provider Partners, Channel Insider, August 8, 2012, by Chris Stark
Cloud computing has gained serious momentum in recent months, and chances are you are in the process of vetting some cloud provider partners. Here’s a look at the questions you should be asking and the answers you should be getting.
Read More…http://www.channelinsider.com/c/a/Commentary/How-to-Vet-Potential-Cloud-Provider-Partners-405727/
ASCII Resident Expert Article: Your Clients Are Ready for Cloud. Are You?, Channel Insider, August 4, 2011, by The ASCII Group
As the hype around cloud computing has settled down, there’s no questioning that the cloud is a reality that will be a part of many businesses. What’s your strategy for being the trusted adviser clients come to for help with their cloud implementations?
Read More….http://www.channelinsider.com/c/a/Commentary/Your-Clients-Are-Ready-for-Cloud-Are-You-454576/
Intronis' 4th Win For Best Revenue Generator At ASCII Reseller Success Summit Orlando
Business Solutions Magazine, July 28, 2011
The ASCII Community awards Intronis with its fifth overall award as an online backup leader in the IT Channel.
Read More….
http://bsminfo.com/article.mvc/Intronis-4th-Win-For-Best-Revenue-Generator-0001
ASCII Resident Expert Article: How to Use Phone Surveys to Improve Customer Satisfaction, Channel Insider, July 14, 2011, by John Hlavac
Are you interested in taking your proactive customer contact to the next level while at the same time gathering important strategic and tactical customer information. A simple telephone survey may be your answer. Here’s a look at a few best practices to make telephone surveys work for your business.
Read More….http://www.channelinsider.com/c/a/Commentary/How-to-Use-Phone-Surveys-to-Improve-Customer-Satisfaction-647848/
Datto SIRIS Solution Wins ‘Best New Product' At ASCII Chicago Success Summit
Business Solutions Magazine, July 7, 2011
The ASCII Group, Inc., the worlds largest IT Solution Provider community announced last Thursday that Datto Inc. won the ASCII Chicago Success Summit 2011 ‘Best New Product’ award for their true business continuity solution, SIRIS.
Read More…
http://bsminfo.com/article.mvc/Datto-SIRIS-Solution-Wins-Best-New-Product-0001
ASCII Chicago Success Summit Attendees Name Datto's SIRIS Solution Best New Product, Channelpro, June 30, 2011
The business continuity solution, designed for MSPs and VARs, was chosen at the conclusion of the event.
Read More….
https://www.channelpronetwork.com/2011/04/13/comptia-revamps-it-hall-of-fame-inducts-class-of-2011/
ASCII Resident Expert Article: How to Manage Your Team for Sales Success, Channel Insider, June 20, 2011, by Ken Thoreson
Focus attention on the results you want rather than the things that need to be done. That’s one of the tenants a successful sales manager should follow. Here are the rest.
Read More…. http://www.channelinsider.com/c/a/Commentary/How-To-Manage-Your-Team-for-Sales-Success-805899/
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