Recent News & Press Coverage
Stay informed with official news and updates from The ASCII Group. This section features company announcements, strategic initiatives, and industry coverage that reflect our continued commitment to the MSP community and the broader IT channel.
The ASCII Group Appoints Ted Roller as Chief Community Officer
Washington, D.C.– January 14, 2026 – The ASCII Group, North America’s original and vendor-neutral community for Managed Service Providers (MSPs), is pleased to announce the appointment of Ted Roller as Chief Community Officer, a newly created executive role focused on strengthening member engagement and expanding ASCII’s community across the United States and Canada.
In this role, Roller will lead initiatives designed to deepen member connection and engagement, working closely with MSPs to help shape the future of the ASCII community. His focus will be on ensuring ASCII continues to reflect the real-world needs of MSP business owners and remains a trusted resource for peer insight and collaboration.
Roller brings more than 25 years of experience in the IT channel, with a career spanning MSP ownership and senior channel leadership roles. Earlier in his career, he owned and operated an MSP that was recognized locally as one of the Fast 50 fastest-growing companies, providing firsthand experience with the operational and strategic realities MSPs face.
He has since held senior channel leadership positions at LogMeIn, Intronis, Mailprotector, CloudRadial, Zomentum, and FlexPoint, where he helped build partner programs, strengthen community engagement, and support growth through indirect sales models. In addition, Roller has contributed to industry education as faculty for CompTIA and has been recognized by organizations including MSPmentor, The Channel Company, and SMB Nation.
“Ted’s background as both an MSP owner and a channel executive makes him uniquely qualified to lead our community efforts,” said Jerry Koutavas, CEO of The ASCII Group. “His role will be instrumental in strengthening member engagement and expanding ASCII’s reach as we continue to support MSPs across North America.”
“ASCII has always represented something different in this industry,” said Roller. “It is a community built on trust, openness, and shared experience. I’m honored to join the team and look forward to helping shape the next chapter of member engagement and community leadership.”
About The ASCII Group, Inc.
The ASCII Group is the premier community of North American MSPs, MSSPs and Solution Providers. The Group has members located throughout the U.S. and Canada, and membership encompasses everyone from credentialed MSPs serving the SMB community to multi-location solution providers with a national and international reach. Founded in 1984, ASCII provides services to members including leveraged purchasing programs, education and training, marketing assistance, extensive peer interaction and more. ASCII works with a vibrant ecosystem of leading and major technology vendors that complement the ASCII community and support the mission of helping MSPs to grow their businesses. For more information, please visit www.ascii.com.
Press Contact
Jessica Turner
Senior Digital Engagement Manager
Tel: 800-394-2724
Email: jturner@ascii.com
Web: www.ascii.com
Tech Data Set for Windfall after ASCII Deal
Channel Insider, November 11, 2011, by Sara Driscoll
Distribution giant see’s coffers boosted following partnership with VAR community group.
Read More….
http://www.channelinsider.com/c/a/News/Tech-Data-Set-for-Windfall-after-ASCII-Deal/
GreatAmerica Leasing, ASCII Group Partener to help Partners with Capital Crunch
Channel Insider, November 11, 2011 by Ericka Chickowski
ASCII Group is looking to give its members another option for financing in today’s tight credit market through a new partnership with GreatAmerica Leasing.
Read More….
http://www.channelinsider.com/c/a/Business-and-Finance/GreatAmerica-Leasing-ASCII-Group-Partner-to-Help-Partners-with-Capital-Crunch-209548/
Intronis, Autotask, Reflexion , HP, Level Platforms Honored by ASCII Group
Channel Insider, November 3, 2011, by Ericka Chickowski
Earlier this month, channel partners got together to party ASCII Group-style at the annual awards bacchanalia that has its winners drink a boozy tribute to their success from a giant silver-gilt trophy cup. Held at the RIO in Las Vegas, this year’s ASCII Cup award went to storage vendor Intronis for its work with the channel. Also honored were Autotask, Reflexion Networks, Hewlett Packard and Level Platforms. Channel Insider brings you the incriminating photos of the celebratory sips.
Read More….
http://www.channelinsider.com/c/a/Spotlight/Intronis-Autotask-Reflexion-HP-Level-Platforms-Honored-by-ASCII-Group-674293/
Intronis Edges Out Autotask, Reflexion, HP, And Level Platforms To Win Coveted ASCII Cup
Business Solutions Magazine, November 1, 2011
The ASCII Cup – the legend continues…
No one really knows how it began. Some say the ASCII Cup was discovered after packing up the last box at the final Comdex show. Still others believe the ASCII Cup was originally discovered in the secret tunnels under a certain campus in Redmond while others believe it has been handed down by the Knights Templar.
Read More….
http://bsminfo.com/article.mvc/Intronis-Edges-Out-Autotask-Reflexion-0001
Intronis Wins the ASCII Cup
Channelpro, October 5, 2011, by Karl Palachuk
The ASCII Cup recognizes companies that have shown channel goodwill and a pathway to ongoing opportunity.
Read More….
http://www.channelprosmb.com/blog/entry/26099/Intronis-Wins-the-ASCII-Cup/?highlight=ascii
Congrats to Intronis - ASCII Cup 2011 Winner!, Channelpro, October 3, 2011, by Michael Siggins
The ChannelPro team caught up with ASCII and Intronis at SMB Nation to revel in the glory of their cup win.
Read More….http://www.channelprosmb.com/blog/entry/26056/Congrats-to-Intronis-ASCII-Cup-2011-Winner/?highlight=ascii
Congrats to Intronis - ASCII Cup 2011 Winner!, Channelpro, October 3, 2011, by Michael Siggins
The ChannelPro team caught up with ASCII and Intronis at SMB Nation to revel in the glory of their cup win.
Read More….http://www.channelprosmb.com/blog/entry/26056/Congrats-to-Intronis-ASCII-Cup-2011-Winner/?highlight=ascii
Podcast: ASCII Kicks Butt in Vegas, Small Biz Thoughts
October 1, 2011, by Karl Palachuk
Jerry tells us about the great marketing efforts made available by ASCII to their members, including pre-made email campaigns and contact tools. He also gave me some information about vendor relationship services I wasn’t aware of . . . and I’ve been a member for years!
Read More….
http://blog.smallbizthoughts.com/2011/10/podcast-ascii-kicks-butt-in-vegas.html
Intronis' 5th Win For Best Revenue Generator At ASCII Reseller Success Summit Boston
Business Solutions Magazine, September 29, 2010
Intronis Awarded 6th Time Overall by ASCII Community
Boston, MA (PRWEB) – Intronis, an industry leading online backup and recovery solution was awarded its fifth consecutive Best Revenue Generator Award at the ASCII Reseller Success Summit in Boston, Massachusetts this September. This is the 6th overall award given to Intronis by the ASCII community.
Read More….
http://bsminfo.com/article.mvc/Intronis-5th-Win-For-Best-Revenue-Generator-0001
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