Recent News & Press Coverage
Stay informed with official news and updates from The ASCII Group. This section features company announcements, strategic initiatives, and industry coverage that reflect our continued commitment to the MSP community and the broader IT channel.
The ASCII Group Appoints Ted Roller as Chief Community Officer
Washington, D.C.– January 14, 2026 – The ASCII Group, North America’s original and vendor-neutral community for Managed Service Providers (MSPs), is pleased to announce the appointment of Ted Roller as Chief Community Officer, a newly created executive role focused on strengthening member engagement and expanding ASCII’s community across the United States and Canada.
In this role, Roller will lead initiatives designed to deepen member connection and engagement, working closely with MSPs to help shape the future of the ASCII community. His focus will be on ensuring ASCII continues to reflect the real-world needs of MSP business owners and remains a trusted resource for peer insight and collaboration.
Roller brings more than 25 years of experience in the IT channel, with a career spanning MSP ownership and senior channel leadership roles. Earlier in his career, he owned and operated an MSP that was recognized locally as one of the Fast 50 fastest-growing companies, providing firsthand experience with the operational and strategic realities MSPs face.
He has since held senior channel leadership positions at LogMeIn, Intronis, Mailprotector, CloudRadial, Zomentum, and FlexPoint, where he helped build partner programs, strengthen community engagement, and support growth through indirect sales models. In addition, Roller has contributed to industry education as faculty for CompTIA and has been recognized by organizations including MSPmentor, The Channel Company, and SMB Nation.
“Ted’s background as both an MSP owner and a channel executive makes him uniquely qualified to lead our community efforts,” said Jerry Koutavas, CEO of The ASCII Group. “His role will be instrumental in strengthening member engagement and expanding ASCII’s reach as we continue to support MSPs across North America.”
“ASCII has always represented something different in this industry,” said Roller. “It is a community built on trust, openness, and shared experience. I’m honored to join the team and look forward to helping shape the next chapter of member engagement and community leadership.”
About The ASCII Group, Inc.
The ASCII Group is the premier community of North American MSPs, MSSPs and Solution Providers. The Group has members located throughout the U.S. and Canada, and membership encompasses everyone from credentialed MSPs serving the SMB community to multi-location solution providers with a national and international reach. Founded in 1984, ASCII provides services to members including leveraged purchasing programs, education and training, marketing assistance, extensive peer interaction and more. ASCII works with a vibrant ecosystem of leading and major technology vendors that complement the ASCII community and support the mission of helping MSPs to grow their businesses. For more information, please visit www.ascii.com.
Press Contact
Jessica Turner
Senior Digital Engagement Manager
Tel: 800-394-2724
Email: jturner@ascii.com
Web: www.ascii.com
ASCII Summit: Is Your Managed Services Business Efficient Enough?, BusinessSolutions, June 6 2010, by Gennifer Biggs
With so many tools available today to drive efficiency, it seems inevitable that we as a workforce are more efficient. The question is are we use the tools the right way?
Read More….
http://bsminfo.com/article.mvc/Is-Your-Managed-Services-Business-Efficient-0001
ASCII Outlines Roadmap for Members, BusinessSolutions, June 3, 2010, by Gennifer Biggs
The daylong Chicago ASCII Reseller Success Summit kicked off with some insight into the group’s roadmap, provided by Jerry Koutavas, president of the organization – but only after asking everyone to get our their business cards and network. It was simply nonnegotiable.
Read More….
http://www.bsminfo.com/article.mvc/ASCII-Outlines-Roadmap-For-Members-0001
Take Control Of Your Business — With A Little Help, Business Solutions Magazine, March 5, 2010, by Gennifer Biggs
If you have the technical aspects of your business under control, but are still struggling with those operational challenges such as a five-year business plan or a thorough marketing timeline, there is help out there. Two IT industry organizations, ASCII and CompTIA, are offering regional events focused on those business-planning tasks.
Read More….
http://bsminfo.com/article.mvc/Take-Control-Of-Your-Business-0001
Kaseya Launches SaaS-Based Partner Program, Channel Insider, February 26, 2010, by Carolyn April
The Kaseya SaaS Partner Program is targeted at select partners, including distributors and channel industry associations, that will promote Kaseya’s SaaS-based IT management offerings to MSPs.
Read More…
http://www.channelinsider.com/c/a/Managed-Services/Kaseya-Launches-SaaSBased-Partner-Program-507411/
Kaseya Partners With ASCII, Lenovo and others to offer SaaS Partner Program, Business Solutions Magazine, February 25, 2010, by Gennifer Biggs
With so many VARs still tentative about jumping over the fence and adopting the managed services recurring revenue business model, some well-recognized names in the IT industry have joined forces with a managed services vendor to give those business owners a push. Kaseya, an IT systems management software provider, has unveiled its SaaS Partner Program (KSP), which it will offer through industry partners such as the ASCII Group, Cloud Services Depot, Ingram Micro (Australia/New Zealand), Jamcracker, Lenovo, and the Virtual Administrator division of Network Depot. KSP includes hosted applications (starting with IT Toolkit and two other offerings coming quickly), access to experts, customized landing pages for branding, a customer portal for billing and support, and training.
Read More….
http://bsminfo.com/article.mvc/kaseya-Rolls-Out-SaaS-Partner-Program-0001
GFI Software Joins ASCII Group's Solution Alliance Network And Becomes Platinum Sponsor Of ASCII Success Summit, Business Solutions Magazine, February 15, 2010
GFI Software, a leading infrastructure provider for small and medium-sized businesses, has announced ASCII Group Solution Alliance Membership and Platinum Sponsorship of the ASCII Reseller Success Summits. The alliance between GFI and ASCII will provide additional benefits and education for ASCII members in the growing IT Support, VAR and Managed Services market. GFI has been welcomed by The ASCII Group – the nation’s oldest and most established community of independent managed service providers, system integrators and solution providers.
Read More….
http://bsminfo.com/article.mvc/GFI-Software-Joins-ASCII-Groups-Solution-0001
Bulls Eye Award 2009 Contender, Channel Insider, January 4, 2010, by Channel Insder Staff
It seems as though every vendor, distributor and association is in the “channel community” business. The term “community” is being thrown around liberally, but only these groups have built true communities of solution providers. See whose community you should belong to.
Bull`s Eye Awards: Channel Community of the Year – CONTENDER
Read More….
http://www.channelinsider.com/c/a/Spotlight/Bulls-Eye-Awards-Channel-Community-of-the-Year-583214/2/
ASCII, Cetrom Partnership Addresses Cloud Interoperability, Channel Insider, October 10, 2009, by Lawernce Walsh
ASCII members will gain access to Cetrom’s integration and customization services to build cloud computing portfolios tailored for specific customers and verticals.
Read More….
http://www.channelinsider.com/c/a/Cloud-Computing/ASCII-Cetrom-Partnership-Addresses-Cloud-Interoperability-197177/
ASCII Group Inks Recurring Revenue Opportunity with Cloud Integrator, Business Solution Magazine, October 5, 2009
The ASCII Group, the largest community of independent computer resellers in the world, has selected Cetrom Information Technology to provide custom cloud integration for its solution provider community. The partnership provides the ASCII Group community access to hundreds of applications in a cloud based delivery model.
Read More….
http://bsminfo.com/article.mvc/ASCII-Group-Inks-Recurring-Revenue-Opportunit-0001
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