Recent News & Press Coverage
Stay informed with official news and updates from The ASCII Group. This section features company announcements, strategic initiatives, and industry coverage that reflect our continued commitment to the MSP community and the broader IT channel.
The ASCII Group Appoints Ted Roller as Chief Community Officer
Washington, D.C.– January 14, 2026 – The ASCII Group, North America’s original and vendor-neutral community for Managed Service Providers (MSPs), is pleased to announce the appointment of Ted Roller as Chief Community Officer, a newly created executive role focused on strengthening member engagement and expanding ASCII’s community across the United States and Canada.
In this role, Roller will lead initiatives designed to deepen member connection and engagement, working closely with MSPs to help shape the future of the ASCII community. His focus will be on ensuring ASCII continues to reflect the real-world needs of MSP business owners and remains a trusted resource for peer insight and collaboration.
Roller brings more than 25 years of experience in the IT channel, with a career spanning MSP ownership and senior channel leadership roles. Earlier in his career, he owned and operated an MSP that was recognized locally as one of the Fast 50 fastest-growing companies, providing firsthand experience with the operational and strategic realities MSPs face.
He has since held senior channel leadership positions at LogMeIn, Intronis, Mailprotector, CloudRadial, Zomentum, and FlexPoint, where he helped build partner programs, strengthen community engagement, and support growth through indirect sales models. In addition, Roller has contributed to industry education as faculty for CompTIA and has been recognized by organizations including MSPmentor, The Channel Company, and SMB Nation.
“Ted’s background as both an MSP owner and a channel executive makes him uniquely qualified to lead our community efforts,” said Jerry Koutavas, CEO of The ASCII Group. “His role will be instrumental in strengthening member engagement and expanding ASCII’s reach as we continue to support MSPs across North America.”
“ASCII has always represented something different in this industry,” said Roller. “It is a community built on trust, openness, and shared experience. I’m honored to join the team and look forward to helping shape the next chapter of member engagement and community leadership.”
About The ASCII Group, Inc.
The ASCII Group is the premier community of North American MSPs, MSSPs and Solution Providers. The Group has members located throughout the U.S. and Canada, and membership encompasses everyone from credentialed MSPs serving the SMB community to multi-location solution providers with a national and international reach. Founded in 1984, ASCII provides services to members including leveraged purchasing programs, education and training, marketing assistance, extensive peer interaction and more. ASCII works with a vibrant ecosystem of leading and major technology vendors that complement the ASCII community and support the mission of helping MSPs to grow their businesses. For more information, please visit www.ascii.com.
Press Contact
Jessica Turner
Senior Digital Engagement Manager
Tel: 800-394-2724
Email: jturner@ascii.com
Web: www.ascii.com
ASCII Group Hopes To Heighten Solution Provider Profile At Comdex By Scott Campbell, CRN September 29, 2003
Solution providers will have a larger presence at Fall Comdex this year–as exhibitors.
At the Las Vegas show, The ASCII Group plans to man six “innovation centers” with three or four solution providers each. The booths will focus on education, finance, government, health care, manufacturing and distribution solutions that have been built and deployed by the solution providers, said Alan Weinberger, CEO of The ASCII Group, Bethesda, Md.
“For 20 years, Comdex has been about manufacturers and products. We’re helping to reorient the show to bring solution providers front and center,” Weinberger said….
read more...
http://www.crn.com/news/channel-programs/18823862/ascii-group-hopes-to-heighten-solution-provider-profile-at-comdex.htm
ASCII Secures Volume Pricing, Dedicated Customer Support From SED International By Scott Campbell, CRN September 26, 2003
The ASCII Group has reached an agreement with SED International to offer exclusive discounts and customer service to ASCII’s 2,000 North American members, according to executives. SED, Tucker, Ga., will offer dedicated customer service, promotions and vendor access to ASCII members, said Doug Young, vice president of distribution programs at ASCII…
read more...
http://www.crn.com/news/channel-programs/18839922/ascii-secures-volume-pricing-dedicated-customer-support-from-sed-international.htm
The SMB Advantage By Bonnie Markowitz, CRN July 26, 2002
A greater portion of small and midsize businesses are increasingly relying on technology as a way to differentiate their organizations compared with years past, according to an exclusive VAR Business survey of 400 SMB end users (see our Aug. 19 issue for full results). Current economic conditions have triggered 27 percent of those respondents to accelerate IT projects with a defined, six-month ROI, and 28 percent to step up…
read more...
http://www.crn.com/news/channel-programs/18828670/the-smb-advantage.htm
ASCII Group Asks Resellers to Unite and Remember With Electronic Ribbon By Chandra Steele, CRN September 17, 2001
The computer reseller channel has found a way to show its support for the United States and its relief efforts in the wake of last Tuesday’s attacks. The ASCII Group (ASCII), the world’s largest community of independent computer resellers, has created a red, white and blue electronic ribbon for its members to place on their websites and to pass along to others…
read more...
http://www.crn.com/news/channel-programs/18836642/ascii-group-asks-resellers-to-unite-and-remember-with-electronic-ribbon.htm;jsessionid=bxzyPhog8-B1v0BegQ3Oug**.ecappj02
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