Recent News & Press Coverage
Stay informed with official news and updates from The ASCII Group. This section features company announcements, strategic initiatives, and industry coverage that reflect our continued commitment to the MSP community and the broader IT channel.
The ASCII Group Appoints Ted Roller as Chief Community Officer
Washington, D.C.– January 14, 2026 – The ASCII Group, North America’s original and vendor-neutral community for Managed Service Providers (MSPs), is pleased to announce the appointment of Ted Roller as Chief Community Officer, a newly created executive role focused on strengthening member engagement and expanding ASCII’s community across the United States and Canada.
In this role, Roller will lead initiatives designed to deepen member connection and engagement, working closely with MSPs to help shape the future of the ASCII community. His focus will be on ensuring ASCII continues to reflect the real-world needs of MSP business owners and remains a trusted resource for peer insight and collaboration.
Roller brings more than 25 years of experience in the IT channel, with a career spanning MSP ownership and senior channel leadership roles. Earlier in his career, he owned and operated an MSP that was recognized locally as one of the Fast 50 fastest-growing companies, providing firsthand experience with the operational and strategic realities MSPs face.
He has since held senior channel leadership positions at LogMeIn, Intronis, Mailprotector, CloudRadial, Zomentum, and FlexPoint, where he helped build partner programs, strengthen community engagement, and support growth through indirect sales models. In addition, Roller has contributed to industry education as faculty for CompTIA and has been recognized by organizations including MSPmentor, The Channel Company, and SMB Nation.
“Ted’s background as both an MSP owner and a channel executive makes him uniquely qualified to lead our community efforts,” said Jerry Koutavas, CEO of The ASCII Group. “His role will be instrumental in strengthening member engagement and expanding ASCII’s reach as we continue to support MSPs across North America.”
“ASCII has always represented something different in this industry,” said Roller. “It is a community built on trust, openness, and shared experience. I’m honored to join the team and look forward to helping shape the next chapter of member engagement and community leadership.”
About The ASCII Group, Inc.
The ASCII Group is the premier community of North American MSPs, MSSPs and Solution Providers. The Group has members located throughout the U.S. and Canada, and membership encompasses everyone from credentialed MSPs serving the SMB community to multi-location solution providers with a national and international reach. Founded in 1984, ASCII provides services to members including leveraged purchasing programs, education and training, marketing assistance, extensive peer interaction and more. ASCII works with a vibrant ecosystem of leading and major technology vendors that complement the ASCII community and support the mission of helping MSPs to grow their businesses. For more information, please visit www.ascii.com.
Press Contact
Jessica Turner
Senior Digital Engagement Manager
Tel: 800-394-2724
Email: jturner@ascii.com
Web: www.ascii.com
Local Lead Generation Website Services Launched for IT Providers
ASCII is pleased to announce a partnership with fellow ASCII Member, Herman Pool, founder of Vertical Axion. Priced exclusively for ASCII Members, Vertical Axion provides members not just a website, but an Internet Marketing tool at a fraction of the cost of competing products in the marketplace.
“We continue to help our partner community increase sales while lowering their overall operational cost. Given the digital age we live in, local search and lead generation online is something we wanted to address with this specific program.” stated Jerry Koutavas, President of The ASCII Group. “This new marketing service supports other tools we currently provide the community from monthly branded e-newsletters to our automated social media posting service.”
Turn-key Electronic Newsletter Service Launched for Community
ASCII is now providing IT companies with an e-newsletter service that incorporates hand-selected articles laid out in a professionally designed template. This service provides new content on a monthly basis and the IT company can personalize and brand the newsletter.
ASCII developed this service because many IT providers still lack the marketing resources to fully extend their brand and message into the market. In a recent membership poll, roughly 72 of IT companies believed that the lack of marketing resources was an obstacle to their success in growing their business.
“Like many of my peers, time is a huge obstacle but the ASCII service just takes that element out of the equation,” says Frank Ballatore, Owner, The New England Computer Group. “The newsletter content is proven and the system provides all the reporting I need.”
“We continue to help our partner community move forward and marketing is a key area we are focusing on based on member input.” stated Jerry Koutavas, President of The ASCII Group. “This new marketing service goes hand in hand with our automated social media service, and much of the reporting we already receive on social media postings helps us select the types of articles that should be incorporated in the monthly newsletter service. As a result we take the guess work out of selecting articles that their customers will find interesting.”
In celebration of entering its 29th year of business, the ASCII Group is providing this service without any additional cost to its membership community.
Intronis Wins 7th Best Revenue Generator Award from The ASCII Group, Virtual-Strategy, July 3, 2012
ASCII Success Summit in Washington D.C. Names Intronis Best Revenue Generator for Second Consecutive Year
Intronis, the world’s leading cloud backup and recovery solution for the IT Channel, today announced that the company won its seventh BestRevenue Generator Award at the ASCII Success Summit in Washington D.C.
Read More….
http://www.virtual-strategy.com/2012/07/03/intronis-wins-7th-best-revenue-generator-award-ascii-group
Intronis Wins 7th Best Revenue Generator Award From The ASCII Group, BusinessSolutions, July 12, 2012
ASCII Success Summit in Washington D.C. Names Intronis Best Revenue Generator for Second Consecutive Year
Intronis, the world’s leading cloud backup and recovery solution for the IT Channel, today announced that the company won its seventh Best Revenue Generator Award at the ASCII Success Summit in Washington D.C.
Read More….
http://bsminfo.com/doc.mvc/intronis-wins-th-best-revenue-0001
Winners Of ASCII Washington D.C. Success Summit 2012 ‘Best of Show Awards', BusinessSolutions, July 12, 2012
The ASCII Success Summit ‘Best of Show Awards’ series presents the ‘WINNERS’ of The ASCII Washington D.C. Success Summit 2012.
Read More….
http://bsminfo.com/doc.mvc/winners-of-ascii-washington-d-c-success-summit-best-of-show-awards-0001
Datto Inc. Wins ‘Best Cloud Solution’ Award at ASCII Washington, DC Success Summit
Datto Inc., the leading provider of hardware based on-site and off-site backup, disaster recovery and business continuity solutions, won two esteemed awards at a recent ASCII SMB IT Success Summit.
The ASCII Group, Inc., the world’s largest IT Solution Provider community announced on June 28th, 2012 that Datto Inc. won the ASCII Washington, DC Success Summit ‘Best Cloud Solution’ award for their business continuity solution, SIRIS.
Read More….
http://www.timesunion.com/business/press-releases/article/Datto-Inc-Wins-Best-Cloud-Solution-Award-3685275.php
Datto Inc. Wins ‘Best Cloud Solution’ Award at ASCII Washington, DC Success Summit, Virtual-Strategy Maganize
Datto Inc., the leading provider of hardware based on-site and off-site backup, disaster recovery and business continuity solutions, won two esteemed awards at a recent ASCII SMB IT Success Summit.
The ASCII Group, Inc., the world’s largest IT Solution Provider community announced on June 28th, 2012 that Datto Inc. won the ASCII Washington, DC Success Summit ‘Best Cloud Solution’ award for their business continuity solution, SIRIS.
Read More….
ASCII Group Names Winners at Success Summit, 21cIT, July 3, 2012, Alison Diana
During its 2012 IT Success Summit in Washington, D.C., the ASCII Group recognized several members of its organization for their products and services. And although not everyone won an award, everyone can walk away a winner when they take advantage of everything these conferences can offer.
Read More…
http://www.21cit.com/author.asp?section_id=1945&doc_id=246837&f_src=21cit_sitedefault
Intronis Wins 7th Best Revenue Generator Award from The ASCII Group
Digital Journal, July 3, 2012
ASCII Success Summit in Washington D.C. Names Intronis Best Revenue Generator for Second Consecutive Year
Intronis, the world’s leading cloud backup and recovery solution for theIT Channel, today announced that the company won its seventh BestRevenue Generator Award at the ASCII Success Summit in Washington D.C.
Read More….
http://www.digitaljournal.com/pr/780211
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