ASCII Resident Expert Article: Reaping the Benefits of Social Media Without Investing the Time, Channel Insider, January 19, 2011 by Jerry Koutavas

I used to have a “who cares” mindset around the social  media like Facebook, Twitter and LinkedIn because who has the time? But a recent experiment made me change my mind about how effective these tools can be when it comes to keeping in touch with customers.

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http://www.channelinsider.com/c/a/Commentary/Reaping-the-Benefits-of-Social-Media-Without-Investing-the-Time/

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