Founded in 1984, ASCII is the oldest and largest group of independent information technology (IT) solution providers, integrators and value added resellers (VARs) in the world. The original ASCII business model was created by Alan Weinberger who forged the network out of a failing franchise of software retail stores owned by Ashton-Tate, a major software publisher of the time. The 40 independent software retailers decided to join together as a buying group and pay monthly fees to support their organization and in turn support each other and their programs for mutual benefit.
Today, the organization’s focus remains the same -- providing solution providers with the tools necessary to survive and grow in the competitive technology market.
Our efforts are inspired by the ASCII community at large and our Advisory Board Members below.
Matt Adkins | VanGuard Technologies, Toledo, OH, ASCII Member since 2009
Raffi Jamgotchian | Triada Networks, Northvale, NJ, ASCII Member since 2008
C.J. Ezell, Founder, PointClear Networks, Fairhope, AL, ASCII Member since 2013
Stanley Louissaint, Fluid Designs, Inc, Union, NJ, ASCII Member since 2014
Joe Balsarotti | Software To Go, St. Peters, MO, ASCII Member since 1991
Howard Cunningham | Macro Systems, Fairfax, VA, ASCII Member since 1996
Ed Mana | Technology on Demand, Yorktown Heights, NY, ASCII Member since 2011
Scott Brown | Timbuktech, Canton, IL, ASCII Member since 2004
Tony Stirk | Iron Horse Computers, Springfield, VA, ASCII Member since 1994
Chad Kempt | Fast Computers, Hagersville, ON, ASCII Member since 2009
CEO & Founder, The ASCII Group
Alan Weinberger founded The ASCII Group, Inc. (ASCII) in 1984 with 40 computer dealers. It was the first neutral, industry "Community Network" of independent computer resellers. He has successfully run the company for the nearly 30 years as its CEO and Chairman of the Board. The original model has now expanded with over 80 agreements that benefit solution providers throughout the United States and Canada - all tied together in a singular network. ASCII works cooperatively through its Advisory Board of Solution Providers to leverage its buying power and market power for the benefit of its independent solution providers, and to promote the independent solution provider as the best advisor for businesses to learn from and purchase IT products and services.
Mr. Weinberger is universally recognized by major manufacturers, solution providers and the national and trade press as a preeminent evangelist and spokesman for the IT industry in general, and for the channel of solution providers, specifically. He is known for impeccable integrity and fairness to all, with business acumen and leadership at the helm of one of the most influential neutral channel organizations worldwide.
Among the numerous honors Mr. Weinberger has received, key accolades include being named: One of the Top 25 Most Influential Executives in the Computer Industry by CRN; Executive of the Year by Cyber Channels e-Innovator Awards in 2000. Major newspapers including The Wall Street Journal (WSJ) and the San Jose Mercury News have published lead editorials by Alan Weinberger on behalf of the industry. During the Microsoft Anti-Trust suit, Bill Gates wrote a lead op-ed in 1998 in the WSJ and Alan Weinberger was asked to write the only other op-ed, speaking for the IT industry. He has also played a key role on TV and in the press in the stockholder vote to approve HP's acquisition of Compaq.
Mr. Weinberger has a B.A and J.D. degree from NYU, and an LL.M. from Harvard University.
President, The ASCII Group
Jerry Koutavas, President of The ASCII Group, is responsible for fostering business relationships and overseeing the development of services and offerings that directly enhance the value of each ASCII member's company. Koutavas oversees the expansion and implementation of content at The ASCII Group, and most recently executed strategic marketing services, including an automated social media and e-newsletter service specifically tailored for IT providers.
Jerry previously served as Vice President of Business Development, where he led initiatives to promote the expertise of ASCII solution providers to SMB customers at national end user facing events, including Microsoft TS2 events and Comdex, while further developing regional IT Success Summit peer events that continue today. A widely-recognized figure in the IT industry, Jerry has more than 19 years of experience in the IT channel.
Jerry holds a Bachelor’s Degree from Salisbury University.
COO & Sr. Vice President, The ASCII Group
Doug Young is in charge of The ASCII Groups membership as well as its partnerships with several distributors and business service providers. He is also the co-creator and administrator of ASCII’s popular list serv, where ASCII members have traded over 200,000 messages on vendor recommendations, partnership opportunities, technical problem solving, and general business issues.
Before coming to ASCII, Doug served as an attorney on Capitol Hill focusing on labor issues. Doug holds an Undergraduate Degree from Notre Dame and a Law Degree from the College of William & Mary.
Controller, The ASCII Group
Jim Huggins is the Controller of The ASCII Group where he brings over 40 years of experience in Finance and Accounting. Jim joined ASCII in 2005 and continues to lead the company's growth in business planning and financial reporting.
Prior to joining ASCII Jim held financial positions in a variety of industries including international construction, property management and architecture firms.
Vice President, Channel Development, The ASCII Group
Shannon is the Vice President of Channel Development for ASCII, where she is focused on developing key strategic alliances and creating new channel strategies for our vendor partner program.
Prior to ASCII, Shannon was the Sr. Product Marketing Manager for Continuum Managed Services, where she was responsible for go-to-market messaging, programs and partner communications, as well as the Continuum Peer Groups. She was also the Channel Engagement Manager for LogMeIn and the Director of Marketing & Channel Relations for Datto, Inc. At Datto, Shannon helped the company more than quadruple its partner base, achieve a fourth consecutive year of 300% revenue growth, and win over 35 prestigious industry awards.
Shannon was named a 2016 CRN Channel Chief and has also been named to the MSPmentor 250, CRN’s ‘Top 100 People You Don’t Know, But Should’, and CRN’s ‘Women of the Channel Power 100’ lists.
Director of Member Recruitment, The ASCII Group
Trevor DiGirolamo joined The ASCII Group in 2008 as the Director of Member Recruitment. Trevor is responsible for educating potential members of the group on the 70+ benefits the ASCII members receive.
Before joining ASCII, Trevor was in the financial services industry, which has given him a unique perspective on small business owners and how ASCII can help them with the various financial pressures affecting small businesses.
Trevor is a Washington, D.C. native, and possesses a BBA from Loyola University New Orleans.
Member Recruitment, The ASCII Group
Laura Wood recently joined The ASCII Group in 2016 to help with Member Recruitment. Before joining ASCII, Laura worked for a backup hardware company, and a company that specialized in MSP marketing and website development. With her knowledge of IT Services and 5 years of experience working with the channel, she is a perfect fit to help educate potential members on the vast benefits that ASCII has to offer.
Laura attended the University of Nevada, where she studied Political Science. She is a certified paralegal and used to work for a lobbyist company before she joined the channel. She is currently studying botany at the University of Nevada.
Director of Communications, The ASCII Group
Alysia Vetter is the Director of Communications for The ASCII Group where she is responsible for developing communication programs, brand awareness and media outreach initiatives. Prior to joining The ASCII Group, Alysia was Marketing Manager at several software companies including Level Platforms.
Alysia holds a Bachelor of Arts Degree (Honors) from Carleton University and certification from The Connecticut School of Broadcasting.
The ASCII Group Canada
Donna Bogers is the Managing Director for The ASCII Group Canada, and is a seasoned sales and marketing professional with over 25 years of industry experience. Educated at Georgian College, Centennial College and the University of Toronto, Donna's expertise lies in project management, business development and strategic alliances.
For the ASCII Group Canada, Donna provides membership services and support to national technology resellers and service providers.
Office Administrator, The ASCII Group
Margaret's role at The ASCII Group is multi-faceted and includes managing the office and handling all member accounting issues. She has been with ASCII since 2000. Margaret is a graduate of the University of Maryland with degrees in Education and Spanish.
Senior Membership Representative, The ASCII Group
Robyn joined The ASCII Group in 2000 and is a Senior Membership Representative, where in addition to working with the members, she is in charge of several business services including the Insurance and Credit Card processing programs. Prior to joining ASCII, Robyn worked in the insurance industry and in computer franchise sales.
Senior Membership Representative, The ASCII Group
Joyce joined The ASCII Group in 2002 and is a Senior Membership Representative, where she specializes in distribution, ASCII-Link and social media services. Educated at the University College at the University of Maryland, prior to joining the team she was with Borders Books & Music and B. Dalton Bookseller.
Event & Project Coordinator, The ASCII Group
Mackenzie joined The ASCII Group in 2014 as the Event & Project Coordinator. She recently graduated from the University of North Florida with a Bachelor's Degree in Communication with a track in Public Relations. Mackenzie's responsibilities include coordinating ASCII's 8 regional events per year (IT SMB Success Summits).